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Overview
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Crystal Canyon is a digital Interactive agency. Our passion is executing creative solutions that meet our clients objectives through innovative combinations of disciplines. We excel in visual design, content presentation and dynamic technologies. But it is our understanding of how to create the right mesh of these core competencies that makes us unique. We got our start in 1993 as pioneers in CD-ROM based applications and presentations. Since that time, we have maintained our position on the forefront of emerging interactive and online technologies. We are committed to providing our clients with access to the latest tools and developments as they apply to the clients objectives. |
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Philosophy
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Our philosophy is simple. Good interactive design is not purely a matter of aesthetics. It requires marketing, content, technology, and usability. We're not in this business to collect pats on the back from trendy agencies. We're in business to improve your ability to conduct your business. Although we have a proven process, it's not just the process that makes us successful - it's our people. They are the ingredient that makes us stand apart from other creative shops. We'll advise you. We'll stretch you. We believe we will impress you. But, we'll also listen to you. |
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Approach
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We apply our philosophy by following a simple five step pattern of development. Absorb, Clarify, Architect, Create and Refine. |
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This development approach that has been honed by seven years of experience in creating effective solutions. We have proven to ourselves and our clients that this process produces a product that meets expectations, conforms to budgets and follows time lines. We are constantly aware of the need to educate our clients about our processes and coach them on how they can be most effective in moving their projects forward. Absorb Absorb is the step we take to understand our client. The client has a history, a position in the marketplace, goals and objectives. They offer their clients a level of expertise that we must understand. Through a series of interviews and conferences with key players, we tune ourselves to the clients needs and take on their business perspectives. Clarify In the Clarify Stage, we organize and prioritize the clients goals and establish clear objectives. We establish the vision of how these initiatives harmonize with the clients short term and long term goals. We define expectations and deliverables, identify communications channels and decision makers for all parties involved. Architect The Architect stage produces functional and technical specifications required to fulfill the objectives and requirements outlined in the Clarify step. This includes determining the overall solutions architecture, meeting corporate image standards, and designing an effective user experience all within the established parameters. These documents then serve as a model for a finished project plan, budget and time line. Create This is the stage where the magic occurs. Our talented people work to deliver a project which is on target, on budget and on time. Every creative problem has a good solution. With all elements defined through the Architect step, we work to create a visually engaging and technically sound product. Refine Once a solution is delivered we begin looking for ways to refine and enhance the product. As performance is tracked and the success of the clients business objectives are evaluated, recommendations are made and the project evolves. The process is based on the understanding that digital solutions are dynamic and living. At the end of the Refine stage a project returns to the clarify stage and moves forward again in a cycle of creating increasingly effective solutions. |
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Disciplines
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Graphic Design Motion Design Instructional Design Interactive Design Web Design Application Development Web Hosting Illustration 3D Modeling and Animation Video Production Advertising Digital Imaging Chromakey |
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Technologies
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Acrobat PDF Solutions Adobe Illustrator Adobe PhotoShop Macromedia Director Macromedia Flash Macromedia Freehand LiveStage QuickTime Development WebObjects Sonic DVD |
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